Same operational grammar. Different domain language.
Industries customize terminology, entities, compliance, and integrations without creating entirely new primitives.
Clinical workflows, payer rules, patient cases, eligibility, compliance, and audit-sensitive operations.
Alerts, incidents, identities, controls, remediation, policy, and evidence-heavy operations.
Tickets, customers, SLAs, resolution workflows, knowledge retrieval, and learning loops.
Vendor requests, approvals, budgets, documentation, compliance, and status transparency.
Accounts, opportunities, signals, relationships, prioritization, and customer growth workflows.
Shipments, exceptions, partners, routing, proof, notifications, and operational coordination.
Creators, audiences, campaigns, relationship graphs, evaluation evidence, and outreach workflows.
Terminology matrix
Different nouns ≠ different primitives
The matrix shows how one shared primitive can appear as an alert, ticket, request, brief, or exception depending on cuisine.
| Shared primitive | Healthcare | Security | Support | Procurement | Revenue/GTM | Logistics | Creator/Media |
|---|---|---|---|---|---|---|---|
| Intake / Ingestion | intake Clinical packet, eligibility request, or patient case entry. | alert Signal from SIEM, EDR, or control system. | ticket Customer issue or request entering the queue. | request Vendor, purchase, or renewal request. | signal Account event, intent signal, or customer interaction. | exception Shipment or partner event that requires action. | brief Campaign need or creator search brief. |
| Workflow / Orchestration | workflow Care coordination or authorization sequence. | remediation Incident response path and containment steps. | resolution Steps from triage to customer outcome. | procurement Request-to-approval-to-vendor workflow. | play Coordinated account motion or follow-up sequence. | routing Operational path for resolving exceptions. | campaign flow Discovery, shortlist, outreach, and evaluation path. |
| Approval / HITL | approval Clinical, payer, or operational authorization. | authorization Human approval before risky remediation. | escalation Human decision on ownership or exception. | approval Budget, legal, security, or manager approval. | sign-off Leader or account owner alignment. | exception approval Approval for reroute, refund, or carrier action. | brand approval Stakeholder sign-off on creator shortlist. |
| Evidence / Traceability | evidence Clinical notes, eligibility data, and payer requirements. | logs Telemetry, screenshots, and forensic artifacts. | history Conversation, product state, and prior resolutions. | vendor docs SOC2, W9, contract, pricing, and security artifacts. | activity proof Calls, emails, usage, and intent evidence. | proof Delivery, scan, invoice, or carrier evidence. | portfolio evidence Audience, content, performance, and brand fit proof. |
| Policy / Governance | medical policy Eligibility and payer criteria. | compliance Control, risk, and remediation policy. | SLA Response and resolution commitments. | approval history Purchasing thresholds and vendor rules. | rules of engagement Territory, discount, and escalation policies. | service policy Carrier, refund, and exception handling rules. | brand safety Creator eligibility and campaign guardrails. |
| Timeline / Audit | audit Chronology of care, payer decisions, and handoffs. | incident chronology Timeline of alert, investigation, and remediation. | case timeline Customer issue history and resolution activity. | approval trail Record of request, reviews, and decisions. | account timeline Events, relationship touches, and signal history. | shipment timeline Status changes and exception actions. | campaign timeline Discovery, outreach, negotiation, and launch events. |